Why It’s Essential To Have A Professionally Designed Website
You know a lot of business owners ask me, “Why should I pay to have someone design and develop a site when I can just use a site builder like Squarespace or Wix?”
Or they say “I just had my site updated five years ago. I don’t need a new one.”
In this video, we’re going to talk about the benefits of having a professionally built site and why you might want to consider an upgrade.
Let’s get started.
What’s going on guys? Max here. Maxtana Creative at maxtanacreative.com. We help small businesses get noticed online with awesome web design and proven SEO.
So, why professional web design? Especially if you’re a small business with a small budget.
I’ve got four reasons that you might want to consider if you want to reach more customers online.
The first one is . . . that old adage
You never get a second chance to make a first impression
Sure, it’s easy nowadays to slap together a site on any number of website builders. But before you do, consider this: 81% percent of retail shoppers research online before they buy.
Even if they don’t end up buying online, your site could be the first and only chance you have to grab a customers’ attention.
You know, there’s a saying in the restaurant industry: customers judge how clean they THINK the kitchen is based on how clean the bathrooms are.
Now, am I comparing your website to a restroom? Of course not. But take the leap with me here. Customers are going to judge your business based on your website.
What do you think potential customers are going to think of your business if they jump online and find an outdated site that’s slow, hard to use, or don’t have current information on it?
With so many people starting their shopping journeys online, you’ve only got a small window to grab their attention. A fast, modern site that reflects your brand is the best way to get that attention.
The next reason is . . .
Professional sites make more money
Your website is a reflection of your business. Customers tend to spend more money, engage longer, and return more often on a well-designed site.
Think of it this way: if you have a brick-and-mortar business are customers likely to shop with you if your building is sagging, the sign out front is faded and missing letters? No way!
You wouldn’t let your physical business space fall into disrepair, and you certainly wouldn’t build a new one on your own. Well, the same principle applies to your virtual space.
A professionally designed website will attract more visitors and help boost revenue.
Speaking of revenue . . .
Your website can be your number one salesperson
Think about it, your site works 24/7, doesn’t need breaks or vacations, and won’t leave you for a better job!
OK, kidding aside. You can turn your site into a sales platform with the right mix of content: the right copy, photos, videos. And also the right call to action.
A well-designed site will answer customers’ questions, and guide them on their journey as they make purchase decisions and ultimately buy from you.
Even if your business model isn’t selling online, you can use your site as a way to gather qualified leads. And those leads will already be educated and ready for you to close the deal.
And it can save you time by weeding out the tire-kickers.
So, if your site isn’t already your number one salesperson, it may be time for an upgrade
OK, and the last one is . . .
Good design improves search rankings
A lot of people think that simply having a website for their business—any website—gives them equal footing with other sites when it comes to search rankings.
That’s simply not true.
Believe it or not, search results are not just a popularity contest. Search engines like Google send more traffic to sites with better user experiences.
Modern, well-designed websites that are user-friendly and packed with rich content rank much better on search results. And the better your ranking, the more people will find your site.
Well, that’s all I have for this video.
If you like this kind of content be sure to give a like, and subscribe to the channel.
And if there’s any topic you want me to cover, let me know in the comments below.
Speaking of which, next week’s topic is SEO and improvements you can make to your website to get more visitors.
So you’re not going to want to miss that.
Thanks for joining me, see you next time.
